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Incredible Commercial (Honda's Cog Spot)

This is one of the coolest 2 minutes of video i have ever come across.  It's actually a bit dated (came out about a year ago).  It's a short spot for honda that features a virtually impossible scene using only parts from a honda car (no animation, no strings, 100% real, and the final cut is all 1 take, no edits).  Apparently it took 606 takes, which is amazing in itself.  It aired first in the UK, then spread on to other countries around the world, however it never made it to the US.  If you lived in the UK at the time it aired, you could have actually called the UK honda subsid, and they would have sent you a free DVD copy of it.  I have no idea why the US was left out of the fun.  I would think that the commercial would have done extremely well here, and i'm almost insulted that it never made it over.  It's impressive nonetheless, and I also have a high resolution version.  You get bonus points of you can (without digging up the answers on the internet):

  1. Figure out how they made the wheels roll impossibly uphill (50 points)
  2. Figure out how the windshield wipers move on their own (25 points)
  3. Name the celebrity voice-over at the end (100 super cool points)

There is also a related movie floating around somewhere out there that features over an hour and a half of similar material, however i long ago lost the link to it...if anyone comes across it, please let me know.  Enjoy.


Posted Sun, Jan 25 2004 10:24 AM by Jayson Knight
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Comments

JB wrote re: Incredible Commercial (Honda's Cog Spot)
on Sun, Mar 21 2004 12:03 AM
Well, they didn't air the ad in the US or Canada because the ad is for the European accord.... a car that has only recently come to north america as the Acura TSX...
One of the best ads i've ever seen
jb wrote re: Incredible Commercial (Honda's Cog Spot)
on Sun, Mar 21 2004 12:03 AM
oh.... wipers are rain sensing i suppose
Sasha Strauss wrote re: Incredible Commercial (Honda's Cog Spot)
on Thu, Apr 8 2004 4:38 AM
The VO is Garrison Keiler(spl?) - NPR radio personality in the US.

:) Sasha
Sasha Strauss wrote re: Incredible Commercial (Honda's Cog Spot)
on Thu, Apr 8 2004 4:38 AM
The VO is Garrison Keiler(spl?) - NPR radio personality in the US.

:) Sasha
AppleDog wrote re: Incredible Commercial (Honda's Cog Spot)
on Wed, Apr 14 2004 8:23 PM
the wheels were weighted
elan wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Apr 27 2004 4:06 PM
pls email me at: elan.miller@lycos.com

Pls tell me how i can get the free dvd mailed 2 me (i live in the uk.) Thanx, Elan
Jeff wrote re: Incredible Commercial (Honda's Cog Spot)
on Thu, Apr 29 2004 7:16 AM
You might want to consider making your Cog videos a Bit torrent link as that could help with your bandwidth useage issues. The more people that download the less of a load you carry and the more people that get served. Just a thought to help out since I noticed your note about taking down music due to bandwidth issues.

I haven't finished downloading the Cog video yet, but I'm looking forward to something that isn't chunky. As beautiful an idea as this is how Honda could ever pervert it with low res video passed off as "high res" is insane. Anyways glad to find your copy.
Jeff wrote re: Incredible Commercial (Honda's Cog Spot)
on Thu, Apr 29 2004 7:20 AM
I don't know if this is still true, but I found this on some other site when I was looking for a dvd rip of the cog commerical since I'm not in the U.K.

--Call the Honda UK Contact Centre on 0845 200 8000 to get your copy. It'll take about two business days for you to receive the DVD in the post.--

Ryan Mcgrory wrote re: Incredible Commercial (Honda's Cog Spot)
on Fri, May 21 2004 8:33 PM
I remember seeing this for the first time on the ads of the brazilian grand prix(i think) and i just started to laugh half way through it at how amazing it was. If you saw it at that time you wouldn't know that it was for a honda car and i also i think it has a done a great deal for honda. I certainly respect the honda brand much more. Heres hoping for a type-r version
Dan wrote re: Incredible Commercial (Honda's Cog Spot)
on Wed, Jun 9 2004 9:54 AM
I just don't understand how the window rolls down while the wooden board is going through it. It looks like a blatant contradiction - two objects can't occupy the same space at the same time. Any ideas on how this works?
jayson knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Wed, Jun 9 2004 10:10 AM
re: Dan

if you pause the video directly after the metal cylinder rolls through the window, you can see the gap in the boards...there are 2 boards that the window rolls down in between them, in essence sandwiched around the window.
Dave the great wrote re: Incredible Commercial (Honda's Cog Spot)
on Fri, Jun 11 2004 7:22 AM
The wheels roll uphill because they put weights(bolts, nuts, etc.) in them to make them roll uphill, and the wipers move automatically because they are water sensing wipers! w00t
Roy wrote re: Incredible Commercial (Honda's Cog Spot)
on Fri, Jun 11 2004 8:10 AM
Get a clip taken from "The Way Things Go" by Peter Fischli and David Weiss. Click on 'trailer'.

http://www.tcfilm.ch/lauf_txt_e.htm

Honda's "Cog" certainly wasn't original, as mind blowing as it was for most of us. Very cool, very well executed apart from the wheel scene, but I don't think it deserved all the awards it garnered.

Still not sure about the wheels rolling uphill though - not convinced about the physics behind it.
jayson knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Fri, Jun 11 2004 11:07 AM
what's not to understand about the physics of the wheels rolling uphill? they were weighted inside the tire and then balanced on the plank...a simple nudge and the weighted part pulled the wheel forward (in this case, uphill...you simply need to get the intertia of the wheel to overcome the incline of the plank...the physics behind it are actually quite simple).

thx for the link btw, good stuff; however neither are original...filmmakers have been shooting this kind of "kinetic art" for quite some time. also, why do you think it doesn't deserve all the accolades it received?
hoder wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Aug 3 2004 6:42 PM
There is a different version being played on australian tv at the moment. It seems the same up until when the spring falls off the windscreen. Instead of the pulley system with the key causing the boot to close, the spring falls releasing what looks like a little jack attached to the base of the ramp by a piece of rubber. The rubber pulls the "jack" over to the ramp to elevate the end and cause the car (which incidentally is a different model) to roll off.
I can't tell if they reshot everything again or did a very good job of editing the new footage into the original commercial.
Can anyone clarify this?

I can't find any footage of this, but hopefully someone out there will know if it's being hosted anywhere and post a link
Ryan Mcgrory wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Aug 17 2004 9:47 PM
Shut the fuck up roy maybe it's because it took 4 days to make it and 606 takes to make. it certainly deserved all the awards
jayson knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Sun, Sep 5 2004 1:59 AM
I just realized that my FTP site is down...I will get everything back up and running shortly.
Tiba wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Nov 23 2004 6:30 PM
Hey Jayson,

is there a way to download that making of again, the site doesn't seem to work

Ashwin wrote re: Incredible Commercial (Honda's Cog Spot)
on Wed, Dec 1 2004 6:13 PM
Hi,
Does anyone know from where can i get a zipped version of the cog.
jayson knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Thu, Dec 2 2004 11:48 PM
@Tiba I've fixed this issue, try downloading the making of now.
Mike wrote re: Incredible Commercial (Honda's Cog Spot)
on Mon, Dec 13 2004 8:26 PM
jayson knight wot is the website its on ?
Kegg$y wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Dec 14 2004 3:43 PM
Just noticed your site with interest as I have just completed an OB (location recording in order to record sounds ) for the cog movie for a multimedia diploma. Its a great movie to crack a pair of coincedent mic's onto! Cheers for the high res mov.
Troy wrote re: Incredible Commercial (Honda's Cog Spot)
on Thu, Feb 17 2005 10:39 PM
Thanks so much for making a high rez version of the Honda cog video available for download! I'm experiencing a problem with it, though. The cog highres video errors on me a few seconds into play on multiple computers with multiple downloads of it. I'm wondering if the version you have posted may have gotten corrupted or something? I'm wanting to using it as an opener when I speak tonight, so I'm trying to get it working. Would you happen to have any ideas or a more original file than the one posted? Thank you!
potzi wrote re: Incredible Commercial (Honda's Cog Spot)
on Wed, Mar 2 2005 1:16 PM
was reading a review on it...and they said that there were a few seconds of fotage that was computer edited...the wheels rolling up the ramp would have to be it
jayson knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Wed, Mar 2 2005 1:35 PM
nope, as has been said in the comments, the wheels were wheighted; the weights being at the top (on the inside) of the wheels, thus when they are bumped the weights actually carry the wheels forward (and up).
Sean wrote re: Incredible Commercial (Honda's Cog Spot)
on Thu, Mar 3 2005 1:41 AM
This was shot in two separate sequences. The few seconds of editing was to splice them together to make it appear seamless. It is still very impressive! Thanks for the hires version...
SmilingHobbes wrote re: Incredible Commercial (Honda's Cog Spot)
on Mon, Mar 14 2005 9:08 AM
Hi all,

Something from the Honda Aus site.
http://www.honda.com.au/Accord/Euro/Euro/downloads/'the+cog'+commercial.htm

You can download in Quicktime or in Windows format in varios rez.
TrackBack wrote So That's Where All My Bandwidth is Going
on Wed, Mar 23 2005 10:58 AM
TrackBack wrote So That's Where All My Bandwidth is Going
on Thu, Mar 24 2005 5:32 PM
Mick Ruthven wrote re: Incredible Commercial (Honda's Cog Spot)
on Sun, Nov 13 2005 5:59 AM
As an earlier poster also said, the high rez version of cog I downloaded from the "super high res version" link above runs for only a few seconds, then produces an error that forces QuickTime to close.
Jayson Knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Mon, Nov 14 2005 10:11 AM
Please right click and "save as"...should eliminate any errors.
Mick Ruthven wrote re: Incredible Commercial (Honda's Cog Spot)
on Wed, Nov 16 2005 5:52 AM
>Please right click and "save as"...should eliminate any errors.< That's what I did, saving the file to my hard drive and running it from there. I also did that again just now with the same results. It ran 15 seconds and stopped with an error that forced QuickTime to close. I'm using QuickTime Player v 6.5.2.
protected virtual void jaysonBlog { wrote Best of JaysonKnight.com -- Happy New Year!
on Fri, Dec 30 2005 1:38 AM
One thing that really bugs me about blogs is that it&amp;rsquo;s still really damn hard to find specific...
david wrote re: Incredible Commercial (Honda's Cog Spot)
on Sun, Mar 26 2006 3:04 AM
the tires going up hill are just a heavy weight inside the wheel. it at the very top, when the wheel was hit it move more to the right and want to move the tire spin as the weight rotates to the bottom by gravity.

voice over was Garrison Keillor

Rain-sensing wiper systems typically deploy a small sensor mounted on the inside surface of the glass.   The sensor shines beams of light inside the windshield at about a 45 degree angle.  This light bounces off of the outside surface of the windshield, and into an optical detector in the sensor.  If water in any form sticks to the outside surface of the windshield, it disturbs the beams.  Circuitry connected to the detector picks up the disturbances.  Usually, a computer interprets the data to determine what setting is right for the windshield wipers, and runs them accordingly.

i has 175 point ^^
Jayson Knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Sun, Mar 26 2006 12:10 PM
Damn david, you're good! I'll give you your 175 points as soon as I get them.
Sangiu Seppe wrote re: Incredible Commercial (Honda's Cog Spot)
on Sat, Apr 1 2006 3:21 PM
Does anyone know what the music is that's played at the end of the ad?
Jayson Knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Mon, Apr 3 2006 3:18 AM
Yes, it's Rapper's Delight by Sugar Hill Gang (old school baby).
iron wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Jul 11 2006 7:24 PM
is it just me? or is it not available anymore?   Any chance I could convince you to repost the super high def and making of?

thanks
Jayson Knight wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Jul 11 2006 9:51 PM
Hi Iron

They are available in my files section, I'll update the links in the original post. Unfortunately I've had lots of reports that they don't work in newer versions of Quicktime though.
scott wrote re: Incredible Commercial (Honda's Cog Spot)
on Tue, Oct 10 2006 1:12 PM
the honda advert with the small engine running around the field does anybody know wot that song is called n were 2 get it pretty please

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