
This post is, for the most part, purely hypothetical but in my opinion poses a very real question: Will email ever become obsolete? One of the most time consuming parts of my life as an independent IT consultant trying to drum up client leads and staying in touch with current contacts is the sheer amount of information I have to to aggregate from disparate sources, keep up with various social networks, develop my own brand, and share my own information. Something I’ve noticed is that I use email less and less these days; virtually all of my communication is done via social networking sites (Facebook, LinkedIn, Twitter, and Google+), and most of the information I receive is via RSS feeds that I subscribe to, e.g. blogs, job search feeds, newsletter updates. Can email ever be replaced by all of the above? Perhaps not, but in my own life, email has become a 2nd rate citizen. And it’s already an antiquated communication medium because it’s one to one in nature, and does not spur conversations, at least not in a collaborative “real time” way.
Social networking is taking over the communication space. Almost all of my (non-telephone based) personal communication with family and close friends is done via instant messaging, text messaging, or video chat. No email required. These mediums are much more personal in nature, more interactive, and now that smartphones are ubiquitous, more accessible. Why email someone when you can send a short text, or just message them with one of the dozens of IM clients? Or (in the case of the iPhone) make a quick facetime call, or with Blackberries send a quick voice memo to someone? If I had to make a prediction, I’d say that POP3/IMAP/SMTP will be the next NNTP within 10 years: Still necessary, but undesirable as a means of communication.
That being said, I don’t ever see corporate email taking that much of a backseat, though internal social networking in large companies is growing very popular, what with Sharepoint infrastructures existing in virtually all organizations, which I embrace wholly (one of my main focuses as of late are large scale Sharepoint implementations) since this leads to a much more personalized communication experience. Corporations are more geographically dispersed than ever, and many knowledge workers are remotely based. Let’s face it, people like personalized communication: It’s why we post pictures to social networking sites, or why we start our own blogs, and just plain prefer personalized communication mediums. Email is so…well, blah and boring. And not personable at all.
And then there are the logistical and technical reasons why email should just go away, or something else should come along to replace it. The protocols (POP3/IMAP/SMTP) are ancient by internet standards…relics of the past that exist now only because they have to. At the very least, POP3 needs to just go away as it creates more problems then it actually solves. Try explaining to everyday internet users why POP3 is broken, e.g. why if you set up POP3 accounts on multiple computers or devices the end user will have missing messages on each device…anyone familiar with the POP3 protocol will know the answer immediately, and if you aren’t familiar with why this is, I will defer that conversation to the comments section should it need to be explained in more detail.
But I digress. Microsoft Outlook (and the various social connectors branded under Bing that integrate with Outlook) have done a decent job in making email more of a “discussion” based medium rather than a “fire and forget” medium; you can group email threads in conversation view and it’s more like a forum, and the social connectors make it a bit more personable, but it’s still a far cry from the conversation based medium that actual forums, or social networking websites provide. In this day and age of people owning more than one email capable device, email is broken and not optimal anymore. IMAP alleviates some of this, but it still requires some sort of technical knowledge on the end user’s part
Email spam. The scourge of the internet. According to the wiki on spam roughly 90% of all email sent on the internet is spam. This burdens the ISP’s most of all (or corporate email servers) and is the equivalent of an internet based DoS (denial of service) attack as the influx of spam to email servers is a HUGE burden…those processing cycles could better be spent elsewhere. When it comes to other communication mediums, spam is rare, and so long as you keep your social networks in check, non-existent. The only non-email based spam I receive are the occasional IM-bot, but those are few and far between.
I’ll end the post with RSS, or better yet, what RSS should have been. It’s a bit of a digression, but where RSS fits in my internet life is:
- Almost all of my (used to be) email based newsletters, I get via RSS feeds.
- I have virtually no bookmarks for active content (vs. static content), subscribed to updates via RSS. This includes forum posts, blog discussion, Facebook updates, etc. In the past, I’d get an email notification if something was updated/commented on/etc., now I just get updated RSS notifications. And…
- Some sites support CommentRSS (including mine) which means you can reply to an RSS notification without having to visit the actual site.
Where RSS fails is that it’s not secure, can’t (realistically) be used for sites that require you to log in, and it’s still very much “email-like” in that it’s a push based mechanism of communication and is not interactive, e.g. multiple users contributing, and that information being aggregated in a place other than the actual site.
What the alternative to email is, I have no idea. I have to keep up with Twitter, Facebook, LinkedIn, Google+, Windows Live Messenger, and Skype…all disparate technologies and communication mediums. Aggregating and keeping track of the sheer amount of information is tough, but the interactiveness and personable side makes it worth it. Several companies have attempted to unify these (Trillian, Omea Reader (defunct, though at the time it did a great job of aggregating email, RSS feeds, and NNTP in a searchable format…they were definitely on to something), Microsoft (with their social connectors), TweetDeck, HootSuite (my preferred way of reading content from my favorite social networking sites), various newsreaders, and various RSS readers) but in the end, I’ve realized that finding what’s important to me and cataloging it into OneNote works just fine. More work on my end, but worth the extra effort. That being said, I am sure a better solution exists, something we can’t even picture right now…similar to how the internet changed our lives without even realizing how it could. I look forward to the next decade of internet innovation, and more specifically, how we communicate with one another.